Business, as with life in general, tends to work a whole lot better when we work on our relationships with the people we encounter.
Married on the first date
Can we go out on a first date with someone, tie the knot three days later and stay married for fifty years? Well, yes we can. The probability of marital success in that circumstance is low though. The odds are rather stacked against it.
By the same token, how likely is it do you think, that you’ll bump into someone looking for the exact service or product you provide at the exact time you meet them? And more to the point how likely is it that you’ll convert them there and then and still have them as a customer years later? I’m not saying it’s impossible, but, as with the survival rate of the hasty marriage, the chances are slim.
Yet – so many business owners stumble blindly from one ‘super, spectacular, not-to-be-missed’ networking event to another. Or they send out into the ether endless ‘this is the one that will do it’ connection requests or blind emails in the hope of finding and snaring Mr or Mrs Right at the right time. This is insanity.
As a tactic for building your business this is not the best. What with the odds of success hovering somewhere round nil and slim. In fact, what’s most likely to result is you being super stressed, frustrated, losing sleep and wondering where the next sale is coming from. Even worse you’re questioning what madness it was that drove you to start this business in the first place. You were sooooo passionate about this thing that you’re good at and so convinced it would change your life. And now?
Building relationships builds a better business
A marriage, no matter how strong the initial desire, needs input to make it a success. A house, no matter how fancy the brickwork, needs solid foundations and good mortar to hold it up. The principle with a business is the same.
Einstein reputedly said that doing the same thing over and over again and expecting a different result is the definition of insanity. Whoever said it has a point. Far better then to build processes and learn the skills to build relationships with those you energise you, inspire you and so free you to do your best work.
An essential part of business success is having a strong network’. But don’t think of your network as a network to be mined for what you can get. Think instead of what value you can bring to the person you’re talking to and to the room. Focus on that and the rest follows.
Aside from building a strong, supportive network what business success needs is a process that builds a sales pipeline of customers. A pipeline of people you can convert when they are ready. A pipeline of people that enables you to sleep soundly at night because you know where your next customer is coming from. There’s nothing insane about that.
Your business life will work better, last longer and make for restful sleep when you build relationships first.
Are you feeling the need to build a simple step-by-step process that will help your business and your sleep? Get in touch for a chat to see if we can work together.
Sales equal profits. Profit equals freedom. And freedom equals the time of your life.